Week 11: Design Development
Lecture:
In this week's lecture, each practitioner brings a unique perspective, offering valuable insights into the significance of critical feedback in the iterative design process. From client interactions to public projects, the individuals explain the mixed nature of receiving feedback. On reflection, I found it interesting to hear another designer’s take on how feedback is received especially from an agency setting, in which I also work.
How do you respond to critical feedback and how is it delivered back to your team?
Torsten Posselt, FELD:
Sees critical feedback as essential for growth.
Acknowledges the personal impact of feedback but emphasises its professional nature.
Views critical feedback as a moment for everyone, including clients, to challenge and refine ideas.
Encourages a structured and non-personal approach to handling feedback.
Matthew Jones, Accept and Proceed:
Works collaboratively with clients throughout the design process.
Emphasises a gradual, integrated feedback process with multiple design stages.
Highlights the nuanced and subtle nature of design, distinct from advertising.
Values collaboration to reach a final piece that everyone agrees upon.
Wouter Dirks, Studio Dumbar:
Distinguishes feedback from clients and the public, addressing both aspects.
Encourages direct and honest client feedback to enhance the design process.
Emphasises the importance of continuously communicating with clients.
Acknowledges public feedback but maintains focus on the project's goals.
Research Task:
Your research task this week is to carefully consider your target audience and key stakeholders.
Is the outcome of your project likely to engage these people?
Which areas might you develop in order to ensure that your final piece is communicating effectively?
I believe that by integrating augmented reality (AR) with large scale outdoor installation of artefacts from the digtial collection, aligns with the interests of individuals aged 18 to 30. It captilises on the tech-savvy nature of this demographic, the AR elements offer an interactive and cutting-edge experience.
The campaigns shareable content via social media also caters to young adults, encouraging organic engagements. The combination of physical and digital creates an immersive learning experience.
